You’ll even be able to see some simple metrics to understand the competition around each keyword and how many searches it gets at both a global and local level. While you don’t need to be an expert in algorithms, it’s critical to understand how Google works. Some mobile sites refuse access to anything but mobile phones, making it impossible for Googlebot to access the site, and therefore making the site unsearchable. Whenever I speak to people about SEO, the number one question that I get asked is, “What’s the most important factor to rank number one in Google?” It is better to create a content that is user-friendly than exhaustive. Content should be easy and simple to read.
Things that make you love and hate nofollow links
If you haven’t already I highly recommend you sign up for both Google Analytics and Google Webmaster tools. Both of them are free, and provide a wealth of information about your website, who visits it and what keywords they are using which really helps when planning/assessing your SEO campaign. If your already-designed website is not mobile friendly, it may be quite costly to make the site responsive. Responsive is the term for a website’s ability to adapt visually and operationally to a variety of dimensions and properly display on various handheld devices. These engines use algorithms to decide what pages will appear on the front page of search results, so the goal is for web pages to align with these algorithms so the page is seen on the first page of results. You should use descriptive anchor text for all your text links. It plays a significant role and is seen by most of the search engines. Off-Page SEOis made up of everything away from your site that you technically can’t control (although, you can influence) and affects how Google sees your page (particularly how authoritative and trustworthy it sees your page).
Ways to tell you're suffering from an obsession with social media
The internet becomes more competitive every day, but it is still a relatively immature medium that is evolving quickly. Your SEO writer and SEO expert should be able to communicate with each other and work together to ensure the content aligns with your goals. Social media networks can help you to give your content the initial boost it requires before the media and other interested users find it. Most SEO consultants are looking to build backlinks. Old school of link building has some improvisations. The meta keywords tag allows you to provide additional text for search engines to index along with the rest of what you’ve written on your page. Meta keywords can emphasize a particular word or phrase in the main body of your text.
Everything you need to know about webmaster tools
According to Gaz Hall, a UK SEO Consultant : "Standard SEO advice is to keep the site architecture as flat as possible, to minimize clicks from the home page to important content. Do not go off the deep end, though; too many links on a page are not good for search engines either." Fresh, relevant content offers a variety of benefits, both in terms of SEO and for business growth. Duplicate content can appear on a website for different reasons. Sometimes the same content is accessible and indexed under different URLs. This makes it difficult for search engines to determine the best search result among the different URLs. The result is “cannibalization” in the rankings. The website cannot appear in top rankings since Google is unable to choose the best version. This tool is invaluable when discovering what is slowing your average load speed down, and enables you to quickly and easily make changes to speed up delivery. Ranking organically in search for product keywords should be an ecommerce stores end goal because this brings a consistent passive stream of targeted traffic to your website.
Your marketing strategy could use a facelift - consider including authority sites to adhere to best practise SEO principles
When people search for your products and services, you obviously want to appear as high in the search engine rankings as possible, but the reasons for this are more than just because you want them to click through to your website. It’s generally accepted that using copyright notices and legal disclaimers can be seen as a positive sign by Google as these will make your website look more professional and more like a ‘real business’. If your site doesn't load properly on mobile platforms, then you're wasting your time with SEO. You need a site that's responsive. It needs to work properly on desktop and mobile, and it needs to load quickly. To ensure consistently high quality, business owners and digital marketers need to adopt a long-term content strategy that boosts a website’s search engine ranking and keeps it there. Good content plays a crucial role here. You don't necessarily need a large social media presence, just an active one. The more you engage with the local community by responding to comments and questions, the more your Facebook, Google+, Twitter and other social profiles are likely to appear in local searches.
Make it easy for users to distinguish between regular text and the anchor text of your links. Your content becomes less useful if users miss the links or accidentally click them. Keyword research is the practice of identifying which phrases are used on search engines when people are looking for information, and usually includes finding both the search volume and relative competitiveness of the terms. If you have covered the technical issues of a new website, you’ll have properly prepared your site for all the great content you’ll be adding. It reallycomes down to just using common sense. Just sit down and think, "What would other people search to find this? What would I search for to find this?" There is little doubt that good search engine optimization (SEO) is important to ensure your site is properly indexed and ranked, but even the most optimized site is just a voice in the wind if you don’t have an audience. Becoming the authority in your area is quite possibly the No. 1 best avenue towards building that audience.
Good ways to boost readability include breaking up sub-topics within your content, using images and videos to help explain difficult concepts, and visually highlighting one or two quotable sound bites that illustrate key points. It has been suggested, by a range of SEO experts in London and across the world, that simply Wikipedia’s switch-over itself could have had a dramatic effect on the amount of HTTPS sites that rank so highly in SERPs, but it is obvious that there are a wide range of contributing factors. Each year more than 2.8 trillion search queries are made on Google alone. This means that Google answers more than 88,700 searches worldwide per second.i In other words: Every second that your website is not indexed on Google, you miss out on hundreds, if not thousands, of opportunities in which someone might have accessed your website, viewed your content, and bought your product or services. Because of this change users are discovering that traditional, short and entirely keyword based queries, which were perfect in the early days of the internet, are less effective at unearthing relevant results than their longer, more conversational alternatives. White Hat is the method that uses keywords tailored to a particular audience and fall within SEO best practices.
Can long tail search help improve my search engine placement?
Search engines are not jumping at the chance to inform everyone exactly how their algorithm works, but here are some starting points:Having a secure certificate on your website is now a documented ranking factor. Smart content is about taking the financial investment that companies make in their content development and channeling it towards a more effective and data-driven strategy. Google, now more than ever, don't just want more content, they want content that they feel is quality. By default, whether a Web Developer is thinking about SEO or not, when they are creating the HTML shell for a site- It is common practice to utilize the title tags. Building a strong site architecture and providing clear navigation will help search engines index your site quickly and easily. This will also, more importantly, provide visitors with a good experience of using your site and encourage repeat visits. It’s worth considering that Google is also increasingly paying attention to user experience, including mobile optimisation and site speed.
Disambiguation, and diversity are important when it comes to local search
Local SEO is, inarguably, the best bet for local businesses to grow big. Like any good SEO campaign, your optimization strategy should be dictated by your campaign goals. If your top level goals are straight-forward, such as increase revenue, then decide which optimization path is going to be the most effective based on your business. After crawling your site andcollecting every bit of information possible, search engines index and organize their findings in databases (think of these as massive file folders). All of these databases make up what’s called The Index. SEO in East Yorkshire is here. Submitting a sitemap to search engines reflecting any updates will certainly aid your cause. According to Google, a sitemap is “ a file where you can list the web pages of your site to tell Google and other search engines about the organization of your site content. Search engine web crawlers like Googlebot read this file to more intelligently crawl your site.” Don’t put off submitting your sitemap! Instead of writing on-page copy for the sole purpose of repeating a keyword multiple times, you should write about your product or service or idea naturally, and let your keyword variations naturally fall into place. If that doesn’t happen, go back and spring in some variations into the content so that the same message gets across, just optimized!
Myths and misconceptions about page rank
We asked an SEO Specialist, Gaz Hall, for his thoughts on the matter: "SERPs will get more personalized and will take into account users’ interests, hobbies, location, search history, and certainly gender. SEO specialists will also have to take into consideration a greater amount of content-related factors such as its length, quality, TF-IDF, and its structure." If youknow your industry inside out, then you’ll immediately make assumptions based on what you would search to look for your products or services. SEO techniques can be defined as ‘White Hat’ and ‘Black Hat’. For example if you have a title in your content you should place a H1 tag around that title. Description meta tags are important because Google might use them as snippets for your pages. Note that we say "might" because Google may choose to use a relevant section of your page's visible text if it does a good job of matching up with a user's query.
Utilizing Tiered Link Building Strategies
It will be hard to redirect your resources to mobile if your company has been completely entrenched in optimizing its desktop SEO. Like other internet marketing strategies, success won’t happen overnight. It takes persistent and consistent work over the long-term to see substantial results. Just like it took a lot of time and effort to get to the top of the SERPs, you need to take time to assess about 4-6 weeks of ranking. This will help you understand the source of the problem and rectify it appropriately. All pages on your website should be available with a maximum of four clicks from any other page of your site. A good method to achieve that goal is to limit the categories on your website to three levels. Be careful. What you don’t know can and will hurt you. If you want your content to stand out from the glut of online content and attract the kind of shares and links that boost search rankings, you’ve got to create epic content or “10X Content”. Most of the content that ranks in the top 10 of Google is over 2000 words in length, so you need to create long-form content.
Focus on performance, user experience, and anchor text
Designing your website with mobile users in mind will give you the best chance at converting the traffic that search engines bring in. Many companies start their online business presence by buying a domain name (a name for their website, often one close to their business name) and building a web page that is really little more than a brochure. Long term,having good SEO will continue to bring people back to your site. Content curation is a common way to collect, restructure, and republish existing content. The collection of material often provides new perspectives for users on content ideas you’ve already covered. For content curation to be successful, you first look for appropriate sources and then use your own blog to purposefully publish the content. Personal social media channels also help spread content easily. Popular topics often provide a lot of traffic. Not convinced yet?
The degree to which search engines rely on evaluating link neighborhoods is not clear, and links from nonrelevant pages are still believed to help the rankings of the target pages. While publishing evergreen web content is a great way to boost search engine traffic, it’s also a powerful tool for increasing traffic from social media referrals. Since the advent of Panda and Hummingbird, LSI is becoming increasingly important in SEO as it’s used by Google to determine between ‘keyword stuffed’ articles and genuinely relevant content. Remember, greatquality and lengthy content will work best, both for users and search engines. Studies have shown that long content consistently ranks higher than thin content. Consistency is crucial; maintain a regular publishing schedule. Focus your time and energy on big-picture items that influence your SEO. These begin with the all-important user experience, great quality content, and relevancy to your website. Of course, the mechanisms that tell search engines about your site are crucial; quality subject matter comes from the depth of your content, your social media signals, your backlink profile, technical issues with your site and your internal linking to other relevant pages.
Great ideas about SEO to share with your colleagues
The main aim of your content should still be to provide value and relevance for your target audience, but this doesn’t mean that it can’t be slightly more SEO-focused. Remember thatyour success in SEO is directly proportional to the amount of effort you exert. Does your keyword research still boil down to digging AdWords Keyword Planner for niche keywords, search volume and competition? Links at the top of a page carry more weight than those further down. For many, SEO seems like a dark art. When it comes down to it though, it’s really about ensuring there are no obstacles to the site being found in search engines. Then it’s a matter of providing the searchers with what they’re looking for.
Your guess is as good as Google's
If you have a real business, the same advice applies. You should decide if you are going for a churn and burn method or need a safe and fool-proof way to rank BEFORE jumping into SEO and building links. The click through rate (CTR) of a page is determined by the number of people that click on your result in the SERPs. If your snippet is very appealing to a user, or appears in a higher position, people are more inclined to click on it. Links are a crucial factor for high rankings in Google's organic results. They also help you to get higher rankings in the local results. SEO in Hedon is here. Much of the time, it makes sense for the search engines to deliver results from older sources that have stood the test of time. However, sometimes the response should be from newer sources of information. Even just a few changes will have a significant impact on your website’s ranking. Don’t forget – it will still take time to see your hard work come to fruition!
Measure and Improve by paying attention to sitemaps
Gaz Hall, from SEO Hull, had the following to say: "Quality link building is more about creating relationships, not exchanging links." Another method to rank well in Google is to submit your websites to article directories. This was the fast and easy way to drive a website up the search engine rankings. Search engines like aged domains, and give them more authority over newer sites. leading to more views, higher conversion rates and finally increased profit. By sharing content that you post on social media as well as sharing your website content people are showing that your website is a valuable resource that they are happy to tell their friends about. Another effect of this is that people are more likely to link to your content and website if they have been introduced to it on social media.
Adopy a monetisation first approach before putting efforts into link exchanges
Most people get SEO wrong, because they focus on what they think search engines want instead of focusing on the user. Here′s what I can say, and it′s not a personal opinion, but a common fact: PPC brings results fast, but you have to pay all the time. The sums get rather big. And you never know for sure, whether PPC will pay for itself, or it′s just money down the drain. It’s better to have a custom 404 error code page than to have an empty page — it doesn’t send a good message to search engines or site visitors. Make sure to link not only to external sources but also to your own blog posts as well. Try to include these internal links as early as possible in your article. When Google first started, for example, it broke user queries into keywords, and searched for those keywords in exactly the same format as the user typed them in.
Find the most relevant and search keywords that relate to the content you provide and then add those keywords to your site text. Use the word a few times within the page in a way that relates to the rest of the text and is natural. While variety is the spice of life, changing things up too much on your website won’t help it rank in search engines. Of course it’s important to regularly refresh and update your content—in fact, it’s vital, but making too many changes all at once will certainly impact ranking stability. Linking that does not fulfill the reader's needs should be left and you should only focus on providing the readers with relevant and related data. You can create a list of the best tools for increasing productivity, or a list of the best books covering productivity topics. t will take anywhere from 1 month to 3 months to start seeing some shift, and likely 6-8 months to start seeing significant ROI from Search Engine Optimization work. That being said, if you don’t start seeing some shift in traffic (either month over month or year over year for seasonal businesses) then in most cases you should be very forward with your SEO provider and seek a clear explanation.
However, with the use of paid search advertising, there’s a higher chance you’ll notice organic searches. There are as many ways to build links as there are types of website. Thanks to Google’s crack-down on creating spam links, many old tactics no longer work. Now much of link-building is good old-fashioned marketing – promotion and PR. How does a new websitestart ranking? Does it just magically appear in Google after you’ve launched it? What things do you have to do to start ranking in Google and get traffic from the search engines? The first and most obvious question is whether you are selling a product or a service and the degree to which you can fulfill this online. Some service businesses are, by their very nature, intensely offline, local, and personal To optimize speed score, you need to continually check your site’s speed score so that you can take timely action in case of any delay or ineffectiveness.
Valuable, lasting resources and webpages develop your website and online presence
First of all, you need to understand why SEO is so important. Local SEO is all about promoting your site at the exact moment potential customers are looking for your type of product, and in your area. It’s about appearing in the main search results or within the map listings when your audience uses a local search term, such as plumber in Manchester, or when a search engine can tell their location. Search engine optimization (SEO) is the process in which affects the visibility of a website or a web page in a search engines “natural” or un-paid (“organic”) search results. Developers who aren’t already focused on SEO requirements aren’t necessarily keeping up with these changes, which will present a challenge to brands and open up additional opportunities for developers with updated SEO knowledge and skills. Although bounce rate is hard to measure you should definitely monitor the trend of your bounce rate and the differences in bounce rate between your pages. If a specific page has a very high bounce rate, you should try to figure out what’s the cause. You could add links to other useful pages or call to actions to keep people on your site.
A focus on backlinks to benefit search engine placement
Creating content that serves a need is the best way to improve web ranking. You don’t have to convince them they need your product or service; SEOs have tried many ways to sneak in links. One of the more creative ways was to embed a link into an infographic. When people would copy the infographic because they liked it, they were also copying links. Widgets were also used this way. No one appreciates them. SEO in York is here. Most blogs and websites have an overall voice that they aim to maintain. While some may try to keep things simple and entertaining, some sites are more professional. If you are hoping to tap into a place with an established following, you should create your content to match the stuff that is already there. Often SEO projects will give you fantastic return on investment. According to Search Engine Watch; one client received “$11,000,000 worth of organic traffic” thanks to search engine optimisation.
Focus on ROI Instead of backlinks
Gaz Hall, a Freelance SEO Consultant, commented: "Giving readers relevant information and links to interesting third party websites is definitely the easier of the two methods for creating quality links. Link Building is about more than just giving people the information they asked for though; if they never see those links, then those links aren’t really any good." Here’s the thing; it’s extremely easy to choose the wrong keywords. To keep search engines from ignoring your site, only use original content. Copying and pasting product descriptions from your merchant’s site may save you time, but it will also lower your site’s page ranking. To assure your page rank remains high, take the time to write your own content. If you don’t have time to write, hire a copywriter to create original content for you. With the recent trend in digital marketing, to make it to the top, SEO should be a must to include in your digital marketing strategy. It is an important part of your overall online presence, of course it is, but it can’t be everything.
It’s sometimes hard to choose the right terms for Google
The more relationships you have and the more people trust you, the more people will talk about you, link to you and, ultimately, buy from you. Customers don’t buy from people they like, they buy from those they trust! What SMEs haven’t realised yet, is the fact that users are changing their user search behaviour in search engines (when they perform a query) on their mobiles or tablets. According to Google, website loading speed is a very important SEO factor. Google takes page loading speed into account in their website ranking algorithm. How can you make sure that people are frequently reminded about your content? ‘Top of mind’ also means ‘tip on tongue’. Not only will you find topics that are frequently searched, you’re also likely to stumble on search language they are using that you might not have anticipated. One reason for this— your knowledge and expertise in your industry is deeper than theirs. The language you use is probably industry jargon that your audience doesn’t use. This is a great opportunity for you to find long tail keywords that your audience can understand, and create content that speaks to them.
How reliable is search data in influencing business decisions?
The degree to which search engines rely on evaluating link neighborhoods is not clear, and links from nonrelevant pages are still believed to help the rankings of the target pages. Refresh the post if needed. Update any images and links, add new information if available, etc. When a user visits a search engine, they type words into the search box to find what they are looking for. The search terms they type are called keywords and the combinations of keywords are keyphrases Segmenting your audience is a key part of any marketing or PR strategy and, make no mistake, search engine optimization is essentially a marketing and PR activity (albeit somewhat different to some of the more traditional parts of this field). Using your focus keyword in the headline can also be a good idea, but don’t try too hard to include it. Use power words and avoid redundancy to create a clear and appealing result. Aim for a headline of 55-60 characters, as this is what Google will display on the SERP.
Google is pretty good at understanding the general context of a site’s content. Really good SEO is a process and it requires a detailed and well thought out plan. You cannot expect to execute quality SEO without listing out what you’re going to do, documenting yourself along the way, and executing step by step. The methods vary from technical practices you can achieve behind the scenes on your website (we tend to refer to this as ‘on-page SEO’) to all the promotional ’off-page’ approaches you can use to raise your site’s visibility (link-building, social media marketing). Blogging can be an extremely effective way to get your pages to rank. The macro approach to keyword research is necessary for content heavy websites (and optimizing for traffic), but not ideal when doing intent-focused keyword research, as would be the case for Ecommerce, software, or other scenarios where some keyword phrases are going to carry significantly more qualification.
Top trends in web portals to watch
Development of a prioritized list of targeted search terms related to your customer base and market segment. As we mentioned earlier, everything else is about strategy, techniques, tactics and finesse – the Search Engines look at over 200 “signals” when evaluating web pages, and every year they add over 400 refinements to their formulas and data analysis methodologies…that’s also a key part of how SEO works. Nowadays it is practically unheard of for people to not have a smartphone, not having the latest tablet, and overall not being online. A great way to put people off your page is to tell them one thing with the title tag, and then not match their expectation with your main heading. Don’t keep repeating keywords through your sub-headings – use variations and natural language to describe your content. Do you sponsor any events? Ensure you get a link from their website to yours as part of the deal.
Focus on ROI Instead of rankings
The dashboard for My Business gives you the opportunity to control all of your business’ information from one place. Over the years, Google has continued to improve their link algorithms, including Penguin, and they continued to use manual penalties to crack down on link schemes as well. As the world is becoming more and more mobile and more searches will continue to be done on mobile devices, starting a mobile strategy today will greatly pay off in the future. How do you add content to Google? Paid marketing strategies available online tend to be seen as more efficient, as they can be implemented quickly, whereas SEO can take years to have maximum effect. These tools are extremely useful when looking how to optimise your existing website or blog.
Find out more about reporting
We asked an SEO Specialist, Gaz Hall, for his thoughts on the matter: "From an SEO perspective, I never treat a piece of content as ‘complete’. There is always room for improvement with updates, additional information, and various other things that can make it more useful to visitors." The days of stuffing keywords into bad content and having it rank are long gone. Now your content needs to focus on your target persona and your keywords need to flow within the content. A good link profile is not just backlinks. Stated another way, backlinks are just one component of the link profile. There is a deeper complexity to the backlink discussion. When it comes to word count, you need to understand that it is quite tiresome to read long articles on mobile devices, especially on smartphones. Be Yourself. Write about what you know and make it a conversation with your readers. Keep it natural. People will find your content because they speak the same language and seek your advice.
Improve engagement by utilising URLs
For any business, advertising is of utmost need. For many, SEO seems like a dark art. When it comes down to it though, it’s really about ensuring there are no obstacles to the site being found in search engines. Then it’s a matter of providing the searchers with what they’re looking for. What SMEs haven’t realised yet, is the fact that users are changing their user search behaviour in search engines (when they perform a query) on their mobiles or tablets. Couple amazing content with timelessness, and you start to see the value of evergreen. A spammer wants to scrape your content before Google crawls it, so your website is punished for duplications.
Let's follow web 2.0 best practise
Depending on your CMS, you can create a separate Google search results headline to the one that appears on your website. For the majority of websites, you can achieve this through the metadata section of an article and changing the ‘page title’ section. It essentially means you can go a bit more SEO-heavy on your Google search results headline, while retaining a more user-friendly one on your actual webpage. Apart from knowing which search terms people use, you need to know whether or not your idea for your post or page fits the desires and expectations of the people who use the search terms. The best way to find out whether or not your content fits these desires is to Google your proposed (sets of) keywords yourself. Article directories grant another space where a subscriber might obtain a back-link, gratis publicity and possibly some free traffic. Several such directories have espouse returns sharing, which signifies that content giver acquire a slice of the proceeds. A search engine results page (abbreviated to SERP) is the listing of results returned by a search engine in response to a query for a keyword or phrase. Search engines, like Google and Bing, will return many pages of content results for a given search term. In this digital era whereeveryone is moving towards digital marketing and its new evolving techniques, it is of great importance to keep you above of all competitors.
